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Home · Rewind Machine 2026

Archived homepages · year by year

Famous homepages, rewound one year at a time.

Drag through old homepages, then read the stories hidden in their small print.

  • 90websites
  • 2134homepage captures
  • 1996oldest capture
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Rewind Machine – Wayback Machine captures
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    amazon.com homepage in 2026Archived homepage in the Rewind Machine2026
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    Gap's familiar blue box and its short-lived 2010 replacement

    Redesigns · Case studies

    When users fought back

    Seven conflicts. Gap, Digg and DeviantArt in depth.

    01

    The stories

    Three hand-picked stories, then the full collection. 9 with a video, more on the way.

    1. google.com – 1998
      Google homepage, 1998
      google.com – 2026
      Google homepage, 2026

      google.com · 1998–2026

      From “Google!” to “AI Mode”

      How Google’s homepage went from “Google!” in beta to one search box with an AI Mode button, 1998 to 2026, by way of a doodle older than the company, a counter that reached 8 billion pages and a logo you could play.

      • 29 homepage captures
      • 18 sources
      Read the story ▸
    2. amazon.com – 1998
      Amazon homepage, 1998
      amazon.com – 2026
      Amazon homepage, 2026

      amazon.com · 1998–2026

      From “Welcome to Amazon.com!” to “Hello, sign in”

      How Amazon's homepage went from a bookstore with editors to a grid of cards that guesses where you live, by way of books for a penny, Prime at $79 and a Kindle that sold out in five and a half hours. Rewound one capture a year.

      • 29 homepage captures
      • 13 sources
      • 3:03 video
      Read the story ▸▶ Watch the video
    3. youtube.com – 2005
      YouTube homepage, 2005
      youtube.com – 2021
      YouTube homepage, 2021

      youtube.com · 2005–2026

      From a dating form to a grid of thumbnails

      How YouTube’s homepage went from a dating form and a featured video with 19 views to editors’ picks, shelves and a grid of thumbnails, then a page that asks you to search. Rewound through 22 years.

      • 22 homepage captures
      • 10 sources
      • 4:37 video
      Read the story ▸▶ Watch the video
    Exploring – All stories
    Story
    addictinggames.com2002–202622SoonFrom a 44 KB helicopter to “over 5000 Games”
    adobe.com1996–202328SoonFrom “Get Acrobat Reader” to “Start free trial”
    airbnb.com2007–2026183:13From “List your airbed” to homes, experiences & services.
    altavista.com1996–201318SoonFrom “#1 on the Web” to “© 2013 Yahoo!”
    amazon.com1998–2026293:03From “Welcome to Amazon.com!” to “Hello, sign in”
    aol.com1996–202631SoonFrom “TRY AOL” to “Sign in”.
    apple.com1996–2026313:21From a page of news to “Hello, hello.”
    ask.com1998–202629SoonFrom “Why is the sky blue?” to “Every great search must come to an end.”
    bbc.co.uk1996–202631SoonFrom “the UK's favourite website” to “Welcome to BBC.com”
    bestbuy.com1996–202631SoonFrom “Find the Fun in Everyone” to “Find a store”
    bing.com2009–202618SoonFrom “Live Search is evolving” to “Copilot”.
    blizzard.com1996–202631SoonFrom “Warcraft II v1.33” to “New expansion now available”
    blogger.com1999–202628SoonFrom “Magic!” to “Publish your passions, your way”
    cartoonnetwork.com1998–202621SoonFrom “Let’s do launch!” to “Plans start at $10.99/month”
    clubpenguin.com2005–201814SoonFrom “Nothing to download” to “5 GB hard drive space”
    cnn.com2000–2026264:00From a column of links to Watch, Listen, Subscribe
    craigslist.org1998–202629SoonFrom “I'd like to Post an Ad.” to “post an ad”
    deviantart.com2000–202626SoonFrom a “robo-jark” joke to “DreamUp AI Art”
    digg.com2004–202623SoonFrom “promote links by digging” to “Fastest climbing”.
    discord.com2015–202612SoonFrom “ditch Skype and TeamSpeak” to “all fun & games”
    disney.com1996–202628SoonFrom Woody, Buzz and a $5,000 drawing to “Toy Story 5! Only in theaters”
    dropbox.com2007–202620SoonFrom “It just works.” to “AI is coming to Dropbox”
    ea.com1997–202624SoonFrom “welcome to ea online” to “Origin is closing its doors”
    ebay.com1997–202629SoonFrom “Toys & Beanies” to “trending kicks”
    espn.com1998–202629SoonFrom “Get up to Speed!” to “All In One Place.”
    etsy.com2005–202622SoonFrom “all things handmade” to “unique gifts for everyone”.
    expedia.com1998–202625SoonFrom “Book a flight” to “Where to?”
    facebook.com2004–202623SoonFrom “Harvard University” to “Explore the things you love”
    friendster.com2002–202618SoonFrom friends of friends to games and back.
    gamefaqs.com1996–202630SoonFrom “VGFA” to “Ask A Question”
    gamespot.com1996–202631SoonGameSpot: Low-Band to a screen full of stories
    geocities.com1996–200912SoonFrom “one of our 29 neighborhoods” to “no longer available”
    github.com2008–202619SoonFrom “no longer a pain in the ass” to “developers, agents, and code”
    google.com1998–202629SoonFrom “Google!” to “AI Mode”
    habbo.com2001–202615SoonHabbo Hotel: from room tours to a return to 2005
    hotmail.com1996–202625SoonFrom “HoTMaiL” to “formerly Hotmail”
    huffpost.com2005–202622SoonFrom “Huff Post Updates” to a masthead that says HUFFPOST
    hulu.com2008–202618SoonFrom “Anytime. For free.” to “Both with ads, for $12.99”
    icq.com1998–202629SoonFrom “8,000,000 Subscribers” to “Service stopped working”
    ign.com1998–202627SoonFrom “The #1 site for gamers” to “Join for free”
    ikea.com1998–202629SoonFrom “Select a Country” to “Enter ZIP code”
    imdb.com1996–2026283:04From four links to a screen of trailers
    instagram.com2010–202615SoonFrom “Hello. Meet Instagram” to “Log into Instagram”
    kongregate.com2006–202618SoonKongregate: from “Coming Soon” to daily badges
    last.fm2003–202623SoonLast.fm: from profile radio to “Music Counts.”
    lego.com1996–202526SoonFrom “You are simply our V.I.P.” to “Adults Welcome”
    linkedin.com2005–202622SoonFrom “Relationships Matter” to “Log In or Sign Up”.
    lycos.com1996–202631SoonNamed after a spider. Fetched by a dog.
    mcdonalds.com1996–202626SoonFrom “Click on the Golden Arches” to “Order Now”
    microsoft.com1996–2026302:59From “Where do you want to go today?” to “Ask a question.”
    minecraft.net2009–202618SoonFrom “web site design isn’t my strong side” to “Pre-order now!”
    miniclip.com2001–202626SoonFrom “Put a MiniClip on your site” to “We are Miniclip”
    msn.com1996–202623SoonFrom “custom start page” to “Make MSN my homepage”
    myspace.com2003–2026205:04From “a place for friends” to “Featured Content on Myspace”
    napster.com1999–202626SoonFrom MP3 libraries to AI agents
    netflix.com1999–2026282:43From “Rent It – $4.00” to “Starts at $7.99”
    newgrounds.com1998–202629SoonNewgrounds dropped “Flash”, then kept Flash alive
    nick.com1997–202626SoonFrom “Try Nick on AOL” to “DO NOT TOUCH”
    nike.com1998–202525SoonFrom “Custom build your shoes” to a top bar without it
    nintendo.com1996–202629SoonFrom a 20-second splash to Explore, Shop, Support
    nokia.com1996–202629SoonFrom “mobile phones” to not one phone
    nytimes.com1996–202631SoonFrom “Diversions” to “Games”.
    openai.com2015–202612SoonFrom “Introducing OpenAI” to “What can I help with?”
    orkut.com2004–202623SoonFrom “Join orkut” to a letter from Orkut
    paypal.com1999–202527SoonFrom “beam money” to “get paid back”
    pinterest.com2010–202617SoonFrom “Request an Invite” to “Join Pinterest for free.”
    playstation.com1998–202628Soon“Select your Country / Region” PlayStation.com, 1998–2026
    pokemon.com1998–202619SoonFrom “five of the Beetles” to Pikachu #0025
    reddit.com2005–202622SoonFrom “what's new online” to “The heart of the internet”
    roblox.com2005–202620SoonFrom “The Online Building Toy” to “Sign up and start having fun!”
    runescape.com2000–202625SoonFrom “1267 people playing!” to “Choose your adventure”
    skype.com2003–202624SoonFrom “Download now (it’s free)” to “Goodbye Skype”
    soundcloud.com2009–202613SoonFrom “We Move Music” to “EVERY SCENE LIVES HERE”
    spacejam.com1996–202621SoonSpace Jam, from “click” to “1996 SITE”.
    spotify.com2006–202617SoonFrom “exciting stuff happens” to “What do you want to play?”
    stackoverflow.com2008–202619SoonFrom “Then a miracle occurs” to 24,149,526 questions.
    steampowered.com2002–202625SoonFrom “a broadband business platform” to the Steam store
    tesla.com2003–202621SoonFrom “Fax: 650.329.1190” to “Order Now”
    theguardian.com1996–202629SoonFrom “Guardian Unlimited” back to “The Guardian”
    tumblr.com2007–202620SoonFrom “less fuss and more stuff” to “Join over 100 million people”
    twitch.tv2011–20269SoonFrom “Better than real sports” to “Just Chatting”
    twitter.com2006–202621SoonFrom “What are you doing?” to “Happening now”
    walmart.com1996–202630SoonFrom “Store Locator” to “Pickup or delivery?”
    wikipedia.org2001–202625SoonFrom “over 6,000 articles” to “Read Wikipedia in your language”
    winamp.com1998–202629SoonWinamp: from 805 skins to tools for artists
    wordpress.com2005–202622SoonFrom “Why Blog?” to “WordPress, done right”
    xbox.com2001–202617SoonFrom a “HARDWARE” button to “Play Games Anywhere”
    yahoo.com1996–202629SoonFrom 14 subjects to “Stories for you”.
    youtube.com2005–2026224:37From a dating form to a grid of thumbnails
    zillow.com2006–202619SoonFrom “Value Any Home” to “Rentals. Homes. Agents. Loans.”
    90 object(s)
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    Homepages by year

    Pick a year to see every website's homepage from it side by side, or test yourself: Guess the Year ▸

    02

    How a rewind is made

    1. Find
    One capture per yearThe Internet Archive's Wayback Machine keeps snapshots of homepages going back to the 1990s. For every year we look for the capture that shows what the page was like that year: a launch day, a redesign, a holiday banner.
    2. Check
    Every page checked by eyeOld sites redirect, so the archive can serve a page from the wrong year. Some captures are bot walls, error pages or foreign versions. We look at each one before it goes in.
    3. Source
    Quotes from the page itselfWe read the full text of every capture: titles, menus, footers, alt text. Anything not on the page links to a source, and claims we couldn't confirm stay out.
    03

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