Gap's blue box shrinks to a little square in October 2010. The store keeps selling clothes beneath it. Within a week of the replacement's debut, the company announces that the old mark will return.[1][2]
A protest can win back a logo, preserve an old interface or change a few controls while the redesign stays. These seven cases compare what people objected to with what they actually recovered. Choose a case below; Gap, Digg and DeviantArt also have full stories.
Gap: a reversal in one week
Gap's logo appeared on October 4, 2010. Contemporary reports counted more than 2,000 Facebook comments, many critical; on October 11, Gap announced the blue box's return.[1][2][3] Our October 24 capture shows it restored.
The company could answer the demand by changing the mark above the store. Its withdrawal statement even planned a red holiday version of the familiar box.[2] That is a narrower, clearer reversal than rebuilding a community's tools.
Read the Gap logo story: the backlash, crowdsourcing and the holiday plan ▸
Digg: the rival gets promoted
Digg's August 30, 2010 news page has reddit.com beneath prominent stories. Users had put the competitor inside the redesigned site.
Version four launched on August 25 with a personalized My News feed. Its missing controls and changed submission system became points of conflict; readers pushed Reddit links into view.[4][5] Kevin Rose promised older features on v4.[32] Recovering tools on the new system became the compromise.
Read the Digg v4 story: publisher feeds, failed servers and partial repairs ▸
Slashdot: Classic outlasts Beta
Slashdot's two February 6, 2014 captures carry the same NSA story. Classic packs text beneath a dark green headline bar; Beta surrounds a larger headline with more space and picture tiles.
Beta had opened in October 2013. By February, Slashdot was directing 25% of logged-out visitors to it, with a link back to Classic.[10][11] The Washington Post reported objections to the comment experience and information density, protests spilling into unrelated threads, and a planned February 10–17 site boycott called the Slashcott.[12]
On February 26, 2015, Slashdot dropped Beta and reunited users on Classic.[13] The March 2015 capture has revised top navigation, but the compact stories survive. Here, two versions ended with the older platform retained. DeviantArt took the opposite route.
DeviantArt: the choice ends
DeviantArt's two August 2019 views show Classic's left-hand Categories list and Eclipse's dark gallery. Both existed during the transition.
Some established members could switch between them; newer accounts created in Eclipse lacked that toggle.[14][15] A petition opposed forced migration.[17] Classic nevertheless closed on May 20, 2020, and the Team explicitly refused a return nine days later.[16][18]
Read the Eclipse story: unequal access, a green theme and the end of Classic ▸
Wikipedia: opposition without a rollback
Wikipedia's English Main Page gets a smaller globe, a larger search box and wider margins between our January 16 and January 20, 2023 captures.
The desktop design, Vector 2022, reached English Wikipedia on January 18, 2023. Wikimedia said testing found a 30% increase in searches.[19] The narrow reading column still divided editors.
Lead designer Alex Hollender counted 154 supporters and 165 opponents in the earlier deployment discussion. A later, separate request to restore Vector 2010 as the default closed without consensus to roll back.[20][21] The headcount records disagreement; the formal closure records the decision. Vector 2022 remained the default.
These are captures of en.wikipedia.org. The globe-and-language portal at wikipedia.org has its own homepage history.
Reddit: the old page keeps an address
Reddit's 2018 card feed includes a Visit Old Reddit
link above the posts. The familiar list of blue links remains a destination.
Reddit's April 2 launch announcement offered switching and said it had no plans to remove the existing site. In June, it stopped opting logged-in users into the redesign by default.[22][23] Coexistence was part of the rollout from the start.
The promise narrowed years later. On September 30, 2026, Reddit said login was already required and announced a further rule for the coming months: logged-in users would need to have used Old Reddit within six months, while logged-in moderators would be exempt from that recent-use requirement.[24]
That announcement gives no shutdown date. Its November 13 deadline concerns RSS support. The legacy interface survived, with tighter access announced; the full Reddit history follows the page across those years.
Twitter/X: the bird goes, the name lingers
Twitter's July 21, 2023 invitation says Join Twitter today.
Our August 15 capture keeps Join today.
and replaces the blue bird with X.
Musk announced the interim logo on July 23; contemporary reporting documented the desktop switch on July 24.[25][26] Within a week, TechCrunch was explaining how iPhone users could restore the bird through a home-screen shortcut.[27] That changed an individual's icon.
The company's identity stayed X. The Harris Poll found that 69% of US X users still said Twitter and tweets in September 2023; the official X toolkit checked in October 2026 still supplied the X mark.[28][30] Habit preserved the old name without recovering the logo. See the Twitter homepage history for the longer visual timeline.
What users could keep
Gap's box returned above a working store. Slashdot kept Classic, Digg pursued repairs, and DeviantArt removed the old version. A switch, a button and a brand name give people different things to defend. The useful comparison is how much of the old page remained within reach after the argument.
Watch all seven redesigns
The PageRewind film follows the captures and protests in 10:47.
Sources
Dates and archive links accompany the captures. These references document launches, reactions and decisions.
- Vanity Fair · 2010-10-12 · checked 2026-10-07
- Gap Inc. · 2010-10-11 · checked 2026-10-07
- The Guardian · 2010-10-12 · checked 2026-10-07
- BetaNews / Tim Conneally · 2010-08-25 · checked 2026-10-07
- Los Angeles Times / Mark Milian · 2010-08-31 · checked 2026-10-07
- Slashdot staff · 2013-10-01 · checked 2026-10-07
- Slashdot staff / discussion counter · 2014-02-06; count accessed 2026-10-07 · checked 2026-10-07
- The Washington Post / Andrea Peterson · 2014-02-07 · checked 2026-10-12
- Slashdot / slashdotblog, The Only Constant is Change · 2015-02-26 · checked 2026-10-08
- DeviantArt Team · 2019-03-06 · checked 2026-10-08
- DeviantArt Team · 2019-10-01 · checked 2026-10-08
- DeviantArt Team · 2020-05-20 · checked 2026-10-07
- Change.org, original petition and counter · 2020-04-22; count accessed 2026-10-07 · checked 2026-10-07
- DeviantArt Team, DeviantArt: Moving Forward · 2020-05-29 · checked 2026-10-08
- Wikimedia Foundation · 2023-01-18 · checked 2026-10-07
- Fast Company, first-person account by lead designer Alex Hollender · 2023-03-30 · checked 2026-10-07
- English Wikipedia RfC closing statement · 2023; accessed 2026-10-07 · checked 2026-10-07
- Reddit staff / u/Amg137 · 2018-04-02 · checked 2026-10-07
- Reddit staff announcement · 2018-06-21 · checked 2026-10-07
- Reddit staff announcement · 2026-09-30 · checked 2026-10-07
- X / official tweet syndication JSON · 2023-07-23T17:44:46.000Z · checked 2026-10-08
- TIME · 2023-07-24 · checked 2026-10-07
- TechCrunch · 2023-07-31 · checked 2026-10-10
- The Harris Poll / Stagwell, Wave 162, p.7 (PDF page index 6) · 2023-09 (report fieldwork overview: September 15–17) · checked 2026-10-07
- X official brand toolkit (Spanish version) · undated; accessed 2026-10-08 · checked 2026-10-08
- PageRewind: 7 Redesigns That Made Users Fight Back · October 12, 2026 · 10:47
- TechCrunch, reproducing Kevin Rose’s response · 2010-08-30 (update undated) · checked 2026-10-08
About these comparisons
These selected redesign captures come from real, dated Wayback replays. They show the saved pages, with existing privacy blurs in selected Digg and Reddit text. Notices, unused ad space and replay quirks remain. No historical page has been reconstructed.
DeviantArt's 2019 dates show coexistence, not a single cutover. Announcement dates come from the cited sources; a later capture shows the result on that saved date. PageRewind is independent of the organizations shown. Artwork and designs belong to their creators.













