Game
espn.com · 1998–2026 1998

espn.com · 1998 – 2026 · 29 homepage captures

From “Get up to Speed!”
to “All In One Place.”

How ESPN’s homepage went from SportsZone’s lists of headlines in 1998 to a white page built around live video and a subscription in 2026. Along the way it asked visitors to install Flash, then ESPN Motion, then to Subscribe Now.

By PageRewindOctober 202612 min readCaptures: Internet Archive

On Friday, December 11, 1998, ESPN.com, on a page stamped 8:26 p.m. Eastern, led with a column that looked back at a strike from 1987. The headline said NBA should take lessons from NFL, because the NBA lockout was threatening the season. Under it ran twelve one-line headlines in blue, including Sosa's 66th HR ball to be auctioned off next month and Eckersley retires after 24 years in big leagues. Nothing on the page played video. The closest thing was a link in the left column, LIVE RADIO/TV.

Scrub through the captures with the slider, or read on.

This is the story of ESPN’s homepage from 1998 to 2026, told through 29 captures, one per year. The thread through them is video, and how hard the page worked to get it onto your screen. In 2003 the header asks you to install Flash. In 2012 it says LIVE NOW above the scores. In 2018 it sells a subscription called ESPN+, and in June 2026 the top of the left column reads All of ESPN. All In One Place.

Rewind Machine – espn.com, 1998–2026
Address
espn.com homepage in the Rewind Machineespn.com homepage in the Rewind Machine

1998 – 1999 Copyright 1995-98 ESPN/Starwave Partners

espn.com homepage in 1998
1998ESPN.com in December 1998: headline lists, a column on the NBA lockout and “DiMaggio out of coma”; the logo image does not render. December 12, 1998 ↗

The December 1998 capture is the oldest usable one we found; our December 1997 capture came back blank. We opened it at espn.sportszone.com, an address from the SportsZone years, but the browser tab already says ESPN.com. ESPN’s own timeline lists 1998 as the year ESPN SportsZone is renamed ESPN.com.[1] The logo image at the top does not render in this capture.

The small print still remembers who built the site: Copyright 1995-98 ESPN/Starwave Partners d/b/a ESPN Internet Ventures. Starwave was the Paul Allen-backed technology company in Seattle that made SportsZone with ESPN, and the site went live in April 1995.[3][1] Early plans had pointed somewhere else entirely, at a Ziff Davis platform similar to AOL and Compuserve.[2] ESPN’s review of 1997 says Disney’s investment in Starwave led to the creation of ESPN Internet Ventures.[5]

Look further down and the page is a newspaper with links. One item carries a name that comes back later in this story: Wojnarowski: For Giants, it's Super Bowl Sunday. In the right column, an ABCNEWS.com box carries a headline from Washington, FLASH: Judiciary Votes to Impeach. An ad image’s alt text reads ESPN.com on Active Desktop.

90,000
pages: ESPN described SportsZone in 1996 as “the equivalent of a 90,000-page newspaper on a daily basis”.[4]ESPN Press Room, 1996 in review, January 2, 1997
espn.com homepage in 1999

By April 1999 a GO Network bar sits above the logo, with an INFOSEEK SEARCH box and a link for Free E-mail. The red ESPN.com wordmark finally loads. Starwave is gone from the footer, which now reads Copyright ©1999 ESPN Internet Ventures. One image’s alt text says Print this page in HP Color.

2000 – 2001 Powered by COMPAQ

espn.com homepage in 2000
2000ESPN.com in July 2000: the ESPN.com wordmark in a white oval and “Venus gets breaks in sister showdown” from Wimbledon. July 6, 2000 ↗

In July 2000 the wordmark sits inside a white oval, and the page has grown three columns of boxes. The top story is Wimbledon, Venus gets breaks in sister showdown. A red bar above the logo lists the ESPN Network: ESPN.com, NFL.com, NBA.com, NASCAR, NHL.com, WNBA.com, ABCSports, EXPN, FANTASY and INSIDER.

espn.com homepage in 2001

The April 2001 capture has a sponsor under the logo, powered by COMPAQ. On the right, a TOP SCORES box lists final NBA scores with two small links below it, Scorepost and Wireless. The main story, on Notre Dame and Purdue playing for the women’s national title, has a photo caption about Purdue’s 32-26 halftime lead.

The live part of ESPN.com was a click away. ESPN’s timeline describes its 1996 GameCast as a Java-based box seat with live scoreboards, and it lists ESPN To Go Pagers among the 2001 products.[1] That year, ESPN said, its wireless scores reached even the tops of New York City taxis.[6]

The capture is from the evening of April 1, US time. The ESPN The Magazine link reads ESPNMag: Big 5: April Fools!, and a promo image’s alt text says April 1 on ESPN.

2002 Get Up To Speed!

espn.com homepage in 2002
2002ESPN.com in October 2002, via msn.espn.go.com: an MSN bar, “Get Up To Speed!” in the red header and “Escape Artists”. October 7, 2002 ↗

The October 2002 capture came from msn.espn.go.com, and an MSN bar runs across the top with Hotmail, Search, Shopping, Money and People & Chat. Below it, the red header makes the first request this story is about: Get Up To Speed! Click here to equip your browser for the enhanced ESPN.com site.

The enhanced site was Flash. In the page’s code, even the big headline Escape Artists is handed to a Flash file, headline.swf?h=Escape+Artists, and the plain text you see is the fallback. The left column has a powered by hp badge and a Free Sports Ticker button. An image whose alt text says Install ESPN Motion points to the next plug-in, and the footer offers a way out: Visit our lite site if you're having problems with this page.

2003 – 2005 You appear to not have the FREE Flash 5

espn.com homepage in 2003
2003ESPN.com in June 2003: white ESPN letters on a black block, the “Get up to Speed!” Flash notice and “All About Schmidt”. June 20, 2003 ↗

Our June 2003 capture shows the logo as white letters on a black block, and the red banner to its right speaks to the reader directly. The image file is called header2003_nonflash.gif, and it is what a browser without Flash got. The browser we use for captures has no Flash, so we get it too:

ESPN.com, June 2003
!
Get up to Speed!
You appear to not have the FREE Flash 5 (or greater) plug-in installed on your system. To enjoy the full ESPN.com experience, please take a moment to install it.

Click it and the image map sends you to Macromedia’s download page. The same banner is still there in 2004 and 2005. ESPN Motion, the program for video clips, is in the footer now: Terms of Use for ESPN Motion. ESPN said two million people installed ESPN Motion, high-quality video clips in 2003.[7]

espn.com homepage in 2004
espn.com homepage in 2005

The June 2004 page adds a dark panel on the right. It announces MyESPN is here! and explains: ESPN.com is the #1 sports web site because we strive to give our users what they want. You can customize it by setting your zip code, and Best of all it's absolutely FREE! The links under it include Download Motion. A year later the panel carries a Sponsored By Windows XP label, and a separate New Video Player promo in red letters sits below it. Fantasy football changed too: ESPN said it was offered for free for the first time in 2005.[8]

2006 – 2008 In order to see this media

espn.com homepage in 2006
2006ESPN.com in June 2006: a large white ESPN wordmark on red, “Edmonton Sp-Oilers” and a box asking for Macromedia Flash Player 8. June 15, 2006 ↗

Our June 2006 capture has a large white ESPN wordmark on a red background and a new browser title, ESPN: The Worldwide Leader In Sports. The main story is the Stanley Cup Final, Edmonton Sp-Oilers. The Flash request has moved from the header into a white box on the right, and it is shorter now: In order to see this media, please download Macromedia Flash Player™ 8.

The closed ESPN menu in the header holds links to ESPN360, Mobile ESPN and PodCenter, according to the page’s code. Further down, two ads sell Mobile ESPN to fathers. One says ACT BEFORE JUNE 18TH AND GET $50 OFF. The other: Treat yourself to Mobile ESPN on Father's Day and save $50.

Flash files named in each capture’s code

  1. 2001
    0
  2. 2002
    6
  3. 2004
    7
  4. 2006
    8
  5. 2007
    13
  6. 2009
    5
  7. 2011
    2
  8. 2012
    0
  9. 2015
    0
Distinct .swf file names in the HTML of each year’s capture, including lines commented out. The 2007 page names 13, among them a global header, a scoreboard, polls and a rumor2.swf.
espn.com homepage in 2007
espn.com homepage in 2008

The June 2007 capture shows the same Flash Player notice, and the wide banner slot at the top is a blank white rectangle against the red header. The search box lists ESPN.com's Hottest Searches: Sports Guy | MLB ranks | CWS. In February 2008 the page turns black around the edges. A small link on it asks Thoughts on our front page changes?

2009 – 2011 Watch Live! ESPN360 from the 17th Hole

espn.com homepage in 2009
2009ESPN.com in June 2009, after the January redesign: a red gradient and “Live on ESPN/360: U.S. Open Coverage”. June 19, 2009 ↗

ESPN’s review of 2009 has a one-line entry for January 5: ESPN.com debuts a redesigned home page.[9] Our June 2009 capture shows it, a red gradient fading to gray with a scoreboard strip across the top and one large top story. The story is the U.S. Open, under the bar Live on ESPN/360: U.S. Open Coverage, 5-7 p.m. The page’s text also offers Watch Live! ESPN360 from the 17th Hole. The site feedback box has a link to a Redesign Blog.

Most of our captures are from mid-June, so the U.S. Open golf championship is on the page in many of them, from Olin Browne in 2005 to Rickie Fowler in 2017 and 2023.

espn.com homepage in 2010
espn.com homepage in 2011

In March 2010 the top story, Bubble Trouble, sits under a black rectangle. The player area is black in this capture. A CITIES tab is in the menu. By June 2011 a gray strip above the logo lists EDITIONS and CITIES: Boston, Chicago, Dallas, Los Angeles and New York. ESPN said in 2009 that sites launched specific to sports in Chicago, Boston, Dallas and Los Angeles.[9] The header now reads LIVE NOW next to the logo.

2012 – 2014 Spurs 68, Heat 48

espn.com homepage in 2012
espn.com homepage in 2013

In June 2012 the header says LIVE NOW: ESPN3, ESPN2 CWS: Stony Brook-UCLA, and the photo of Tiger Woods carries a red bar, Live on ESPN, ESPN3 & WatchESPN.com: Coverage of the U.S. Open. Ten years after Get Up To Speed!, the red bars name the channels where the event is on.

The 2012 code names no Flash files at all, and neither does the 2013 code. The June 2013 bar reads Live on ESPN Radio: Round 3 of the U.S. Open, and the row of tabs above the photo includes WATCH LIVE after TOP STORIES.

espn.com homepage in 2014
2014ESPN.com on June 15, 2014: “Spurs Rising Higher” with a live NBA Finals score, Spurs 68, Heat 48. June 16, 2014 ↗

On the evening of June 15, 2014 the score is inside the top story. Spurs Rising Higher runs under a photo from the game, and a box in the corner shows Miami 48, San Antonio 68, third quarter, 3:42 left. The black bar above says Live on ABC, ESPN3 & ESPN Radio: Game 5 of NBA Finals. A link under the score says Gamecast, the name that started as a Java box seat in 1996. This was the last June of the red page.

2015 – 2017 A white page at twenty

espn.com homepage in 2015
2015ESPN.com in June 2015, after the April rebuild: a white page, a thin black bar and a NOW column; video areas render as gray boxes. June 15, 2015 ↗

On April 1, 2015, the site’s 20th anniversary, ESPN.com was rebuilt. ESPN wrote that The design is the result of a mobile-first approach.[10] Our June 2015 capture is white, with a thin black bar and the ESPN wordmark on a red tab. On the right is a column headed NOW, which ESPN called a stream of up-to-the-minute sports moments and conversations.[10]

The new page is built around video, and in our captures the video areas render as gray boxes with play buttons in 2015 and 2016. On the left, a Favorites box says Log in to ESPN or join to view your favorites.

espn.com homepage in 2016
espn.com homepage in 2017

The June 2016 top story is TV: Watch live: Part 3 of O.J.: Made in America. In June 2017 the left column has Quick Links and a list of ESPN Sites with FiveThirtyEight and The Undefeated, and the big video frames render blank white. In the right column is a clip that will come back:

ESPN.com, June 2017, 2018 and 2019
i
On This Date: June 15, 2003
On this date: Spurs clinch second title in franchise history (2:37)
The same card, with the same clip, is in our captures from three Junes in a row.

2018 – 2019 Subscribe Now

espn.com homepage in 2018
2018ESPN.com in June 2018: “Subscribe Now” with ESPN+ and MLB.TV at the top of the left column. June 16, 2018 ↗

In April 2018 ESPN announced that ESPN+ would launch on April 12, at $4.99 a month.[11][12] The announcement included a note to editors: Correct reference is “ESPN+” not “ESPN Plus”.[11] In our June 2018 capture the top of the left column is a box called Subscribe Now, with two links, ESPN+ and MLB.TV. ESPN said in September it had integrated ESPN Insider into the ESPN+ service the month before.[12] Insider had a BECOME AN INSIDER link on the 1998 page.

espn.com homepage in 2019
2019ESPN.com in June 2019: an ESPN+ logo in the top bar and “Sources: Lakers reach deal for Anthony Davis”. June 16, 2019 ↗

Our June 2019 capture shows the ESPN+ logo in the black bar, next to Watch, Listen and Fantasy. Its browser tab reads ESPN: Serving fans. Anytime. Anywhere. The top story is a trade, Sources: Lakers reach deal for Anthony Davis, and its summary ends with league sources tell ESPN's Adrian Wojnarowski. His byline was on the December 1998 page, more than 20 years earlier.

2020 – 2023 When Could Sports Return?

espn.com homepage in 2020
2020ESPN.com in June 2020: an ESPN+ “SUBSCRIBE NOW” button and “When Could Sports Return?” in the left column. June 15, 2020 ↗

The June 2020 page has the same three columns, and its left column is a snapshot of that June. Under an orange SUBSCRIBE NOW button are 30 For 30: Long Gone Summer and UEFA Euro classics. The Quick Links include The Last Dance, NBA's Plan to Return, MLS is Back Tournament and When Could Sports Return? The tab title adds one word: ESPN: Serving sports fans. Anytime. Anywhere.

espn.com homepage in 2021
espn.com homepage in 2022
espn.com homepage in 2023

The layout barely moves for three years. In June 2021 the ESPN+ list offers EURO 2020: Multi View, and the Quick Links include Tokyo Olympics: The Latest. In March 2022 a section further down is headed MLB LOCKOUT, 23 years after the NBA lockout column on our first capture. In June 2023 the top story holds a live U.S. Open leaderboard, with R. Fowler and X. Schauffele tied at -8.

2024 – 2026 All of ESPN. All In One Place.

espn.com homepage in 2024
2024ESPN.com in June 2024: ESPN BET beside ESPN+ in the top bar and a betting line above the Stanley Cup Final story. June 16, 2024 ↗

Our June 2024 capture shows a second brand next to ESPN+ in the black bar: ESPN BET. Above the Stanley Cup Final story is a betting line, Panthers EVEN, Oilers -120. At the bottom, the small print explains: ESPN BET is owned and operated by PENN Entertainment, Inc. and its subsidiaries ('PENN'). It ends with call 1-800-GAMBLER.

espn.com homepage in 2025
espn.com homepage in 2026

The June 2025 page still shows both logos in the bar. Two months later, on August 21, 2025, ESPN launched a service making ESPN’s full suite of 12 networks and services available directly to fans for the first time ever, with an Unlimited plan for $29.99/month.[13]

The June 2026 capture is built around it. The right end of the bar has three links, Watch, Fantasy and Where to Watch, and the words ESPN+ appear nowhere in the page’s text. A black box tops the left column: All of ESPN. All In One Place. and a Sign Up Now button. The copyright line has changed from ESPN Enterprises, Inc. to ESPN Enterprises, LLC. The code of the More Sports menu lists WWE and Bananas, and X Games, still there in 2025, is no longer on the list.

1998 → 2026 From a link to the whole page

In December 1998 live sports on ESPN.com was a department in the left column, a link called LIVE RADIO/TV between DEPARTMENTS and TV LISTINGS. The top of the page was a column about the NBA lockout.

In June 2026 the top of the page is a video player with a LIVE tag and a red dot, and under it a final score from the Men’s College World Series, Georgia 3, Oklahoma 4. In between, the page asked for Flash, then for ESPN Motion, then for a subscription. The column of headlines is still there, on the right.

Quick facts – espn.com
When was the oldest ESPN homepage in this story archived?
The oldest capture here is from December 12, 1998, in the Internet Archive's Wayback Machine. ESPN.com in December 1998: headline lists, a column on the NBA lockout and “DiMaggio out of coma”; the logo image does not render.
What does the espn.com homepage look like in 2026?
In the newest capture here (June 15, 2026): ESPN.com in June 2026: “All of ESPN. All In One Place.” at the top of the left column and a video player tagged LIVE; some video cards render gray.
How many ESPN homepage captures does this story show?
29 captures between 1998 and 2026, at most one per year; the timeline above shows which years are included.
What did ESPN.com ask visitors without Flash in 2003?
The red header read “Get up to Speed!” and “You appear to not have the FREE Flash 5 (or greater) plug-in installed on your system.” The same banner is in the 2004 and 2005 captures.
When did ESPN SportsZone become ESPN.com?
ESPN’s own timeline dates the rename to 1998. Our December 1998 capture, opened at espn.sportszone.com, already has ESPN.com in the browser tab.
When did ESPN.com get its white, mobile-first design?
On April 1, 2015, the site’s 20th anniversary. ESPN said the design was “the result of a mobile-first approach”.
When did ESPN+ appear on the ESPN.com homepage?
In our June 2018 capture, a “Subscribe Now” box lists ESPN+ and MLB.TV; in June 2019 the ESPN+ logo is in the top bar. By June 2026 the words ESPN+ no longer appear in the page’s text.
How did the ESPN logo change on its homepage?
The logo evolution below shows 5 logo versions we picked from the captures, from 1999, 2000, 2003, 2006 and 2015. Logos from before 1998, the first capture, aren't included.
Logo evolution – espn.com
  1. ESPN logo on the 1999 espn.com homepage: red ESPN.com wordmark on a pale bar under the GO Network header, no oval1999Red ESPN.com wordmark on a pale bar under the GO Network header, no oval
  2. ESPN logo on the 2000 espn.com homepage: black ESPN.com wordmark inside a white oval with a red border (under the GO.com network bar)2000Black ESPN.com wordmark inside a white oval with a red border (under the GO.com network bar)
  3. ESPN logo on the 2003 espn.com homepage: italic white ESPN on a black rounded block, oval gone2003Italic white ESPN on a black rounded block, oval gone
  4. ESPN logo on the 2006 espn.com homepage: big white italic ESPN wordmark with a bevel, on the red masthead2006Big white italic ESPN wordmark with a bevel, on the red masthead
  5. ESPN logo on the 2015 espn.com homepage: white ESPN on a red tab on the thin black nav bar after the responsive rebuild (unchanged to 2026)2015White ESPN on a red tab on the thin black nav bar after the responsive rebuild (unchanged to 2026)

Each logo is cut from that year's homepage capture (the year is the capture's); click one to see it on the page. Logos from before the first capture (1998) aren't shown, and some are missing where the logo images don't render in our captures. More logo histories.

Then ↔ Now – espn.com1998 · 2026
espn.com homepage in 2026espn.com homepage in 1998 ◀ drag ▶19982026

The oldest capture in this story (1998) over the newest (2026). Drag across the picture.

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Sources

Each screenshot links to its dated Wayback capture. Observations about layouts and wording refer to those screenshots; lines read from a page’s code (file names, alt text, menus that are closed in the screenshot) are identified as such. External history uses the sources below. One capture per year; most are from mid-June.

  1. ESPN Press Room · ESPN.com 20th anniversary timeline: “ESPN SportsZone is renamed ESPN.com”, GameCast as “a Java-based box seat with live scoreboards”, “ESPN To Go Pagers”; March 31, 2015. Read source ↗
  2. ESPN Press Room · ESPN.com @ 25: early plans for “a Ziff Davis platform similar to AOL and Compuserve”; April 1, 2020. Read source ↗
  3. ESPN Press Room · How the Starwave–ESPN partnership built ESPN.com’s future: “the Paul Allen-backed technology company in Seattle”; March 30, 2015. Read source ↗
  4. ESPN Press Room · ESPN Inc. 1996 in review: SportsZone as “the equivalent of a 90,000-page newspaper on a daily basis”; January 2, 1997. Read source ↗
  5. ESPN Press Room · ESPN Inc. 1997 in review: Disney’s investment in Starwave “led to the creation of ESPN Internet Ventures”; January 2, 1998. Read source ↗
  6. ESPN Press Room · ESPN Inc. 2001 in review: wireless scores on “even the tops of New York City taxis.”; January 2, 2002. Read source ↗
  7. ESPN Press Room · ESPN Inc. 2003 in review: “two million people installed ESPN Motion, high-quality video clips.”; January 3, 2004. Read source ↗
  8. ESPN Press Room · ESPN Inc. 2005 in review: “Fantasy Football was offered for free for the first time”; January 12, 2006. Read source ↗
  9. ESPN Press Room · ESPN Inc. 2009 in review: January 5, “ESPN.com debuts a redesigned home page”; local sites for Chicago, Boston, Dallas and Los Angeles; January 8, 2010. Read source ↗
  10. ESPN Press Room · ESPN launching new ESPN.com on site’s 20th anniversary: “a mobile-first approach”, ESPN Now; March 31, 2015. Read source ↗
  11. ESPN Press Room · ESPN+ to launch April 12 for $4.99 per month; “Correct reference is “ESPN+” not “ESPN Plus”.”; April 2, 2018. Read source ↗
  12. ESPN Press Room · ESPN+ hits one million paid subscribers in just over five months; $4.99 a month; ESPN Insider integrated into ESPN+; September 20, 2018. Read source ↗
  13. ESPN Press Room · ESPN launches new direct-to-consumer service: “full suite of 12 networks and services”, Unlimited plan for $29.99/month; August 21, 2025. Read source ↗
How this rewind was made

We selected one homepage capture of ESPN.com for every year from 1998 to 2026, 29 in all, most of them from mid-June. Our December 1997 capture came back blank, so the story starts in 1998. The addresses follow what the archive kept: espn.sportszone.com in 1998, espn.go.com and its variants (including msn.espn.go.com in 2002 and 2004) until 2016, and www.espn.com from 2017.

For 2008 we used February, 2010 March and 2022 March, because the later captures of those years we checked were missing text or styling. Each preview is the first screen of a 1440-pixel-wide still; click it for the captured page and its Wayback link. The browser frames are illustrations of the eras.

The capture browser has no Flash, so the Flash parts of the 2002 to 2011 pages show their fallbacks: notices, empty boxes or plain HTML. Most video players from 2010 to 2026 render as black, gray or white boxes in our captures, including the middle-column video cards of 2021 to 2026. Some images did not load in 1998, 1999, 2000 and several later captures. We hid the Wayback toolbar and empty Flash emulator boxes.

PageRewind is independent and is not affiliated with ESPN or Disney. Screenshots and trademarks appear for historical commentary; archived pages are provided by the Internet Archive.

Captured portion of the espn.com homepage
Open on the Wayback Machine ↗