Space Jam, from “click”
to “1996 SITE”.

The December 1996 capture of spacejam.com is almost all picture. Bugs Bunny and Michael Jordan stand cheek to cheek, tinted blue, on a black page. The image's alt text reads Bugs & Michael Jordan. Under it, in small red letters, is the only word on the page: click. The browser title says Space Jam and nothing else. The April 1997 capture shows the same entrance. No menu. No release date.

A small team at Warner Bros. Online made it, and their credits page, still online, sums each of them up in a line. Michael writes stuff. Jen makes everything pretty. Andy helps make everything pretty and then he makes all the interactive stuff. The boss, Donald, lords over the rest of Warner Bros. Online much like Nero over Rome.^[1]

Dara-Lynn Weiss, one of the producers, told WIRED in 2019 that studios gave these sites little. We would have to beg for assets to put on these sites. If you look at Space Jam, there’s not much there. No one cared. Her boss, Don Buckley, fought and fought to get URLs put on the poster, and they were tiny.^[2]

By April 1998 the address opens on a lobby, set up like a movie theater before the film. WELCOME TO sits next to the Space Jam logo. A yellow card with a red EXIT sign says PLEASE NOTE all exit signs in case of an emergency, and a green tab under it reads FEATURE PRESENTATION. Below are a little computer with WB MOVIES on its screen and a row of links: Tune Squad Poll, Warner Bros. Online, WB Animation and Post Office.

This is the first of our captures with ads. A banner for Total E, Your Source for Total Entertainment!, sits on top of one for The HP PhotoSmart digital photography system. At the bottom is a badge for Quest for Camelot. The copyright line still ends © 1996.

In April 1999 the yellow card says ANSWER: and then Fathers’ Day. The card is animated, so our 1998 and 1999 stills caught different slides, and the question behind this answer isn't visible.

The ads now fill a framed box, Don’t Miss These Great Deals!, with eBay, Find dinner & a movie and an e.card with a Visa logo, all labeled ADVERTISEMENTS. The banner on the left offers ACME City entertainment homepages and a Warner Bros. card: Send A WeBCard To Your... Pet. Further down, Buy The Soundtrack.

From 2004 the archive records spacejam.com as a redirect. Our June 2004 capture follows it to www2.warnerbros.com/spacejam/, a page titled Warner Home Video - Space Jam. It is purple and loud: OWN IT NOW ON DVD! across the top, 2-DISC SPECIAL EDITION on the right, the DVD case in the middle and Bugs Bunny on a giant disc.

The menu on the left is hand-lettered in yellow: GALLERY, BUY IT NOW, ABOUT THE FILM, DVD SNEAK PEEK, TALK ABOUT IT, TELL A FRIEND and, last, THEATRICAL SITE. The website for the movie's theater release has become one link on a home-video page. The small print under it says TM and © Warner Bros. Entertainment Inc. 2003.

Our captures from 2005 to 2009 show the same DVD artwork. The banners above it change, and the tiny ads between two lines marked advertisements appear in some years; in June 2004 they read Play NOW - click here and Play 'em all click this.

At the end of 2010 the old Space Jam site went viral. TechCrunch reported on December 31 that Reddit user Jeff Ubelhor and his friends had looked it up and, in TechCrunch's words, realized that it hadn’t been touched since 1996. Steve Lambert posted it to the FAT Labs email list and tweeted it out, Jonah Peretti of BuzzFeed retweeted it, and that one bit.ly link got over 57K total clicks, over 40K in one day.^[3]

The address itself still showed something else. In our May 2011 capture, spacejam.com forwards to the purple DVD page with its 2003 copyright line, and the 2012, 2013 and 2014 captures show the same. In those years, typing spacejam.com into a browser led to an offer to buy the film on DVD.

By our July 2015 capture the redirect points somewhere new: warnerbros.com/archive/spacejam/index.html. It's the same DVD artwork, centered on a wide black page, without the buttons and ads underneath. The new word is in the address. Warner Bros. has filed Space Jam under archive, and the June 2016 capture is unchanged.

Our June 2017 capture leads to the page people mean when they say “the Space Jam website”: warnerbros.com/archive/spacejam/movie/jam.htm. The logo floats on a tiled starfield, and eleven picture links orbit it as planets, a rocket and a ring: PRESS BOX SHUTTLE, JAM CENTRAL, PLANET B-BALL, LUNAR TUNES, THE LINEUP, JUMP STATION, JUNIOR JAM, WARNER STUDIO STORE, STELLAR SOUVENIRS, BEHIND THE JAM and SITE MAP. Below the picture links, red text reads Legal/Privacy Information About This Site. and a copyright line ending © 1996.

The planets still lead to pages that are online today under spacejam.com/1996/, where we read them in October 2026.^[1] The site map promises a printable coloring book to keep them busy offline when you need to use the computer. The coloring page itself talks to the child: Since you probably know how to use the computer better than Mommy or Daddy, use their printer.

Jam Central sells the trailer on its size: It's 7.5 megs, it's Quicktime, and it's worth it. Planet B-Ball has four QuickTime VR views of the Jordan Dome, each labeled with its weight, from 480K to 524K.

The June 2018 capture shows the same starfield. On the preserved 1996 site as we found it in October 2026, the big cyan planet, Stellar Souvenirs, opens a street scene with a barber shop, a sign reading LOANS and a menu from Screen Savers to Backboard Patterns. The greeting: Just what you've been waiting for...'Jam junk galore! Go nuts, take it all!^[1]

Stellar Souvenirs – live site, Oct 2026

Two spots in that picture are links as well. One opens a haircut page that answers Yes, you need one indeed. Get out of here. The other, the loans page, says Sorry babe, can't help you. Get out of here.

The souvenirs are things you install. Browser Icons offers to swap Netscape's glowing N for our hypercool spinning basketball, then adds: Unfortunately, this only works on a Macintosh running Netscape; sorry, Windows users. The six steps go through Apple's ResEdit, pasting a cicn resource into a copy of Netscape. The screen saver comes for either Mac or Windows 95 and promises that never again will you need to suffer the indignity of burnt phospor, typo included.

Browser Icons – live site, Oct 2026

In June 2019 the starfield is on Space Jam's own domain again, at spacejam.com/archive/spacejam/movie/jam.htm. By June 2020 it opens at spacejam.com itself. The planets haven't moved. The bottom of the page has: a row of red links, Privacy Policy, Cookie Settings, Terms, Accessibility and AdChoices, set above the old line that still ends © 1996.

In 2019 the 1996 site was also a yardstick. Captain Marvel, a film set in the 1990s, got a website built to look like that decade, and WIRED asked Dara-Lynn Weiss what she thought. She praised it, then added: We never made anything this ugly. Also: The counter was always a little beneath us.^[2]

On April 3, 2021 The Verge reported that the sequel, Space Jam: A New Legacy, had taken over the address, and that the original site was just one click away at spacejam.com/1996.^[4] The archive has Stellar Souvenirs at that new address at 02:22 UTC the same day.^[5] We could not get a usable homepage replay for 2021 to 2025, so those years aren't shown here.

The live page in October 2026 is purple. On the left is the original logo over 1996 SITE and an arrow pointing back. On the right, the stacked A New Legacy logo over 2021 SITE and an arrow pointing forward. A NEW LEGACY is in gold at the bottom. The page's code still says the film will be released in theaters nationwide on July 16, 2021, and it carries a notice, not visible in our screenshot, asking visitors to upgrade to the latest version of Internet Explorer.

The 1996 side has newer parts too. Its code loads a Google tag, the Warner Studio Store planet now opens a Looney Tunes shop with a link tagged Theatrical2021, and the Stellar Souvenirs menu has a Comic Book that opens a file named SpaceJam25thComicBook.pdf.^[1]

In 1996 the address asked for one click. In 2026 it still does, once you pick a year.spacejam.com, December 1996 → October 2026